Paddy Power "shirt cannon" by Lucky Generals

Paddy Power's first TV campaign since dumping BMB for Lucky Generals introduces a new strap line - "you're welcome".

The new ad marks the start of the new football season and opens on a stadium where Paddy Power is firing t-shirts (with information about their betting deals printed on them) at fans. Earlier this year Paddy Power appointed Lucky Generals to its creative advertising account without a pitch, replacing BMB.