A CCTV operator at a casino is the latest unsung hero to take the spotlight in Paddy Power's "You beauty!" campaign created by Lucky Generals.
The hapless employee watches from his isolated post as casino goers have fun and score jackpots, with only his pet fish to keep him company. The one bright spot in his day is placing bets on his Paddy Power Games mobile app during his break. Max Weiland directed the film through Somesuch. Previous ads in the campaign have featured a coach driver, football steward, match attendees with restricted views, and a horse-racing fan battling a crowd.