Pair exit WCRS to set up Escape Partners

WCRS's head of art, Mike Wells, and his partner, Will Barnett, have left the agency to found their own marketing consultancy, Escape Partners.

The new shop intends to offer branded content for mobiles, programming deals and sponsorship, as well as conventional advertising.

The pair, who have spent the past eight-and-a-half years at WCRS, are funding the venture themselves. They will use freelances for each assignment they take on.

Barnett said: "Clients will work directly with creatives. Creative departments are becoming siloed, so they tend to focus on traditional marketing. We're interested in things happening in new media."

Escape Partners is in negotiations with a mobile communications company and a number of TV and print production companies.

The agency opened for business this week. Its first client is a group opposing the Government's identity card scheme under the banner: "No to ID." Barnett said they are also in talks with a number of other potential clients.

Wells and Barnett first worked together at Bartle Bogle Hegarty, where they devised campaigns for advertisers including Boddingtons.