Two senior executives from the business-to-business agency,
Anderson and Lembke Bristol, have broken away to set up their own
The new agency, Mason and Zimbler, officially opened for business this
week in Bristol with a mission to revolutionise advertising for hi-tech
clients. The principals, Mark Mason and Simon Zimbler, launch with two
clients, Network Systems and Cayenne Software, and ambitious plans to
open offices in London and Reading by the end of the year.
The pair split with the 18-strong Anderson and Lembke Bristol office
following a dispute over ownership and disagreements about strategy and
positioning. ’We were running the office autonomously and it had got to
the stage where we wanted to do our own thing. So we made them an offer
for 51 per cent of the agency because we wanted to keep them involved,’
Mason said. ’But it wasn’t to be, so we left.’
The pair - who are both qualified engineers (one in electronics, the
other in computers) and first met at the chip manufacturer, Inmos - will
now concentrate on hi-tech clients.
Mason said: ’The majority of hi-tech advertising is dreadful because
it’s created by agencies who haven’t the time or inclination to get to
grips with the products and the people who buy them. We’re as happy to
work with the client’s engineers as with their marketers.’
Mason is now looking for account handlers and a high-quality creative
Media will be handled by the hi-tech specialist, Just Media, run by Sara
du Heaume, who was formerly with another hi-tech specialist, SMI.