Pakistan-based photographer wins chance to work on Sony ad

LONDON - The Sony World Photography Awards has picked Sarah Ahmad as the winner of the Campaign award.

Ahmad... winning photo
Ahmad... winning photo

The competition gave amateur photographers the opportunity to showcase their talent with a brief that aimed to find an original image which captured the spirit of football in the most unexpected of places.

Ahmad’s winning image of a woman preparing a meal while balancing a football under one foot conceptualises football as a global sporting obsession.

The title of the shot is: "The Love of the Game: a cook, cleaner, mother …and an attacking midfielder."

The prize awarded to Ahmad included two VIP tickets to the Sony World Photography Awards gala ceremony in Cannes, a Sony 350 DSLR camera and two tickets to a South Africa World Cup game in 2010.

She will also be involved in working on Sony’s upcoming digital imaging FY09 campaign work.