Pampers "#PampersforPreemies" by Saatchi & Saatchi London

Pampers' adorable spot highlights the importance of sleep for premature babies.

Featuring eight real premature babies and their families in the Neonatal Intensive Care Unit at Southampton’s Princess Ann Hospital, the ad brings to light the brand’s work to donate its smallest nappies to "preemies".

The campaign will make its TV debut  today (22 November) during Gogglebox on Channel 4. It was created by Megan Diamond, Jenny Bond, Neil Richardson and Oliver Farrington; and directed by Luke Franklin through Moxie Pictures.


Global executive creative director
Global planning director: Lex Robinson
Executive producer
Project manager
Production company
Production company producer
Post-production company
Audio post-production company
Pampers Northern Europe brand team

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member