Panasonic brings a beautiful film trailer fusion to hi-def screens

Brave and Framestore show off their cinematic chops with movie-quality visual effects.

Panasonic showcases the cinematic capabilities of its 4K HDR televisions sets in a new special effects-laden spot from independent London-based agency Brave and production company Framestore. The 90-second spot mimics a film trailer—complete with stunning costume and set design, a slo-mo sequence and big explosions—for the "Hollywood to Your Home" campaign. It’s a thematic sequel to last year’s "True to the Director’s Vision" campaign and continues to position Panasonic as the next best thing to the cinema experience. The full digital spot debuted in the UK and Europe Tuesday, and will be running on Panasonic TVs in retail stores. Shorter cuts are also running on TV in New Zealand.