Panasonic creates lighting installation to celebrate centenary

Panasonic, the Japanese tech brand, is creating a lighting installation that reacts to people's behaviour to mark its 100th anniversary.

Panasonic creates lighting installation to celebrate centenary

The exhibition, at Somerset House from 4 to 23 September, is made up of five lights and interacts with the visitor’s emotional behaviour, whereby the lighting will turn off if approached aggressively or senses forceful gestures.

In this way Panasonic hopes to "promote a transition towards a new relationship between people and objects" as individuals adapt their body language to be calmer and interact with objects with care.

This collaboration between Panasonic Design and London Design Biennale 2018 is in response to the theme "emotional states".

The installation marks the vision of the Panasonic’s next 100 years, and its focus on innovating technology to enrich people’s lives. The technology was developed by Panasonic Design through its co-creation project, Kyoto Kaden Lab.

As part of the festival Panasonic will be hosting an event with speakers from the global design industry on 19 September.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now