"The hive," created by Melbourne experience agency YourStudio, uses light, sound and scent to replicate a working beehive.
Customers can enter the five-metre installation and listen to the sound of bees and take a closer look at the honeycomb structure. As visitors lean into the flowers for a closer smell they open up to reveal the new products in the Pandora Shine collection.
Glenda Wolman, vice president of marketing for Pandora in Australia and New Zealand, said: "We wanted to bring the Pandora Shine campaign to life in a way that engages all the senses.
"The Pandora Shine collection, in 18k gold-plated sterling silver, is themed around honeybees. The Pandora Hive is the perfect way to introduce our new accessible high-quality golden jewellery to the Australian market in an innovative and fun way."