Panini "#GotGotNeed" by Dark Horses

Panini is promoting its 2022 Premier League Sticker Album with a TV and digital campaign created by Dark Horses.

Featuring West Ham United and England footballer Declan Rice, the film targets children and ends with a voiceover by YouTuber and influencer SV2 announcing that the sticker collection and album are out now.

The work was written by Daisy Elsden and Josh Clarke at the agency and directed by Peter Banks and produced by Danielle Wright through Kode Media.


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