Panini "#GotGotNeed" by Dark Horses

Panini is promoting its 2022 Premier League Sticker Album with a TV and digital campaign created by Dark Horses.

Featuring West Ham United and England footballer Declan Rice, the film targets children and ends with a voiceover by YouTuber and influencer SV2 announcing that the sticker collection and album are out now.

The work was written by Daisy Elsden and Josh Clarke at the agency and directed by Peter Banks and produced by Danielle Wright through Kode Media.

Credits

Client
Head of marketing – sport
Product marketing manager
Marketing and digital media executive
Senior special projects editor
Creative agency
Executive creative director
Creative directors
Senior creatives
Strategy director
Producer
Senior account director
Senior account manager
Production company
Director
Producer
Executive producer

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