Paragon Publishing launches Guide to Euro 2000 magazine

Paragon Publishing has produced a 132-page guide to this summer’s Euro 2000 football tournament.

Paragon Publishing has produced a 132-page guide to this summer’s

Euro 2000 football tournament.



The magazine hit the newsstands on 11 May with a pounds 3.99 cover

price. Paragon is hoping to sell half the 120,000 print run between now

and the start of Euro 2000 on 10 June



Guide to Euro 2000 follows in the successful footsteps of Paragon’s

guide to last year’s rugby world cup and its guide to the football world

cup two years ago.



Most of the revenue is expected to be generated from the cover price as

there are only around 17 pages of ads.



Ads were sold by Paragon’s new-business team of Charlotte Bradley and

new-business sales chief Jonathan Ginger. The team also sells DVD Review

and unspecified upcoming launches. Advertisers include Seiko, Talk Sport

and Panasonic.



Ad director Peter Cleall conceded that advertising was secondary to the

revenue mix, but claimed that advertiser interest had built up since the

1998 world cup guide. Guide to Euro 2000 has added value with a

cover-mounted 256 page book Amazing Facts of Football 2000.



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