Paralympics Carnival tour gets underway

An experiential roadshow designed to excite and engage the British public in the 2016 Paralympic Games in Rio has begun its tour of the UK.

Members of the public test their skills at disability sports (photo credit OnEdition)
Members of the public test their skills at disability sports (photo credit OnEdition)

Hosted by the British Paralympic Association, the celebratory event is encouraging members of the public to test their skills by trying out more than a dozen disability sports, while also finding out more about local sports opportunities.

It is being activated by creative agency Avantgarde and has already made stops in Stoke Mandeville and London's Queen Elizabeth Olympic Park. It will visit Cardiff's National Indoor Athletics Centre on 9 September, followed by Stoke-on-Trent (10 September) and Nottingham (17 September), concluding in Edinburgh on 18 September.

Sophie Barker, account manager at Avantgarde, said: "This is a fantastic event programme to work on as it makes a massive difference to audiences across the UK. A lot of people are unaware of the range of opportunities of disability sports they can take part in; this event does an amazing job of raising awareness and getting people involved in sports in their local area."

Avantgarde has been involved in delivering the event since 2014, and has seen it grow in size and success. "In 2014 we attended two locations and provided six different sport experiences for the pubic to participate in, which has now grown to feature six nationwide locations and up to 23 different sports," added Barker.

See pictures of Crayola's recent anniversary bus tour here, or view pictures from Hasbro's summer-holidays Transformers roadshow here.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now