Paramount Pictures promotes new comedy in Bebo deal

LONDON - Paramount Pictures is pushing its new British teen comedy 'Angus, Thongs and Perfect Snogging' in a deal with Bebo, which involves its web drama 'Sofia's Diary'.

The movie is to be featured in today's episode of 'Sofia's Diary', to coincide with the nationwide release of the film.

In the episode, Sofia is charged with interviewing Georgia Nicolson -- the lead character of 'Angus, Thongs and Perfect Snogging' -- after her daily video blogs on Bebo become hugely popular.

It will show Sofia logging in to Georgia's profile, watching her blogs and then interviewing her via the Bebo messenger service.

The page features other characters from the movie and the blogs on the page reference the key themes of the film. It is also featured on the 'Angus, Thongs and Perfect Snogging' homepage.

Heath Tyldesley, director of interactive marketing at Paramount Pictures, said: "Teaming up with Bebo and the makers of 'Sofia's Diary' presents an exceptional platform for us to engage with our target audience.

"We recognise that social networking is an important new form of self-expression, allowing people to communicate their passions and express their identity to one another. Sofia and Georgia presented us with a very natural partnership as the characters have a lot in common."

'Sofia's Diary' is made by Campbell Ryan Productions for Sony Pictures Television International, and is now in its second series.

Last April, it crossed over to traditional television, where it runs daily on Fiver. 'Angus, Thongs and Perfect Snogging' follows the fortunes of Georgia, played by Georgia Groome, in her bid to woo a boy at school and keep her parents' marriage together.

The deal was brokered by MeC Interaction.

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