A poster which parodies the Turin Shroud - venerated for centuries
by some Christians as Christ’s burial garment - has provoked outrage
from Britain’s churches.
Clergymen throughout the country say they have been inundated by
protests from their congregations, while leaders of the Roman Catholic
Church are being backed by the Church of England in their complaints to
the Advertising Standards Authority.
The row is over a campaign by the Paramount Comedy Channel promoting
reruns of the series, Drop The Dead Donkey. In the ad, a donkey is
substituted for the head of Jesus together with the word
Church-goers are furious that, in the run-up to Easter, the poster
describes the series as having ’risen again’.
The ASA confirmed on Wednesday that it had received 17 complaints to the
effect that the campaign, produced by Maher Bird Associates, was deeply
offensive and blasphemous.
Tom Horwood, of the Catholic Media Centre, said: ’We will be writing to
the ASA and we are asking others to do the same. The ignorance of
people’s feelings is quite astounding.’
Sarah Booth, a Comedy Channel executive, said: ’We never expected such a
reaction and we will be apologising for causing offence.’
The advertising has now been withdrawn.