Parcelforce appoints APL to UK ad account

- Parcelforce Worldwide, a division of the Post Office, has handed its £1 million UK advertising account to Ammirati Puris Lintas.

- Parcelforce Worldwide, a division of the Post Office, has handed its £1 million UK advertising account to Ammirati Puris Lintas.

The win follows a three-way pitch against incumbent J Walter Thompson and Bartle Bogle Hegarty.

The account shift is the result of a Post Office statutory review of all its businesses, which began last May (Campaign 8 May). Tenders for the Royal Mail account, currently held by Bates Dorland, were due in on Tuesday. Also affected by the review is the Post Office's corporate account, handled by McCann-Erickson. That agency is pitching against BBH, BMP DDB and Lowe Howard-Spink for the £4 million account.

John Payne, Parcelforce Worldwide's head of communications and marketing services, said: "APL impressed us with its thorough understanding of the distribution industry. Through this new partnership, I am confident that we can make the most of the exciting challenges that lie ahead for Parcelforce Worldwide."

Chris Thomas, chief executive of APL, said: "Parcelforce is a great brand with whom we built a strong relationship through our strategic thinking and creative approach. It's a wonderful start to the year."

The parcel service reviewed its below-the-line business last year. In October it handed the estimated £2 million account to RP&F after a pitch against incumbent Craik Jones Watson Mitchell Voelkel and Judith Donovan Associates.

Parcelforce's main rivals include FedEx and DHL, which has recently put its pan-European advertising account out to pitch. A decision is expected soon.



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