Partner content: Learn more about China from digital pioneers Tencent

Make sure you catch SY Lau's keynote speech about China at Cannes to hear about this market that's now essential for any brand with global ambitions.

Digital technology and communication has become a vital engine in China's economic development. Hear from one of the country's digital pioneers about how mobile technology has reconfigured human connections, both for today and the future.

SY Lau's keynote speech at Cannes Lions is on Sunday 21st June, 2015 at 5:00PM in the Grand Audi venue.