Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its eCRM business.

Sony Professional Services...Partners Andrews Aldridge wins eCRM
Sony Professional Services...Partners Andrews Aldridge wins eCRM

The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients.

The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets.

Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated technological solutions, such as HD media systems or digital signage.

Meanwhile, Partners Andrews Aldridge has also picked up a brief from the financial services company First Direct.

The agency will be responsible for creating a series of direct marketing campaigns for the brand.