Partners BDDH loses pounds £4m Yell business to AMV

Partners BDDH has lost out to Abbott Mead Vickers BBDO in a restructuing of Yell's marketing activities, which has resulted in the pounds 4 million Yell.com and Talking Pages business leaving the agency.

Following a change in its marketing strategy, Yell is centralising its accounts into one agency. It is set to bring Yellow Pages, Talking Pages

and Yell.com under one banner offering three ways to use the service.

Partners had held the Talking Pages account since the beginning of

1998.

It won the Yell.com business after a pitch against AMV in the summer of

1999.

Partners launched its first TV campaign for Yell.com earlier this

year.

It featured a series of vignettes illustrating the versatility of Yell's service online. One showed a couple in a restaurant being bothered at

their table by musicians and used the line "he should have yelled".

AMV has handled the flagship Yellow Pages brand for 18 years. Its first work for the brand, two 50-second ads written by David Abbott, came out in 1983.

Another successful campaign estalished the JR Hartley character that used the Yellow Pages to locate his long-lost book, Fly Fishing.

More recently AMV created a campaign for Yellow Pages in which a young man uses the Yellow Pages to find a cleaner after a woman presumes his messy flat has been ransacked by burglars.

No one at Yell or Partners BDDH was available for comment.

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