Partners BDDH has started a recruitment drive after securing
new-business gains of nearly pounds 15 million this year.
The agency, formerly known as Butterfield Day Devito Hockney, has
already taken on an account team to work on Wesleyan Financial Services,
whose business it picked up last month.
Kit Lansdell, the incoming account director, will join the agency from
Grey, where he was the account director on the Allied Dunbar business
and the Danone account. Lansdell will join Partners BDDH on Monday, to
take over responsibility for the Wesleyan and Sainsbury’s Savacentre
tasks.
Olivia Hannah will join Lansdell from FCB, working as an account manager
on Wesleyan and BT IMS, BT’s interactive account, which BDDH won in
July.
Robert Smith, BDDH’s business development director, said: ’We have spent
a lot of time trying to find people to fit in with our partnership
culture.
Both Kit and Olivia have worked on big brands and for integrated
campaigns.’
At least two more account handlers, a planner and more creative staff
are expected to be hired as the recruitment drive takes off. It follows
wins including the pounds 9 million Mercedes-Benz gain in January and
the pounds 10 million Co-operative Wholesale Society win recently
(Campaign, 21 November). It lost the BT Business brief to Abbott Mead
Vickers BBDO in April.
BDDH landed the Wesleyan account (Campaign, 14 November) after a pitch
in conjunction with the direct marketing agency, Brann. Media was picked
up by MSc, the joint venture between BDDH and New PHD. Budgets are
unconfirmed, but are expected to top pounds 8 million, to be split
evenly above and below the line.
