Partners BDDH uses TV shopping theme in Christian Aid ads

Partners BDDH has created a television and press campaign to

coincide with this year's Christian Aid Week.

The campaign spoofs home shopping television channels to illustrate how

money that is spent on unnecessary gimmick products could be better

spent on helping those in the poorer parts of the world.

The television spot features a presenter trying to sell a kitsch model

cottage. After going through his spiel, he explains how much the money

could achieve for farmers in the poorest parts of Africa.

The television work is supported by press ads, which continue the theme

of spoofing unnecessary products.

The campaign was written by Stuart Anderson and art directed by Calum

Bunce. It was directed by Theo Delaney through Tomboy Films. Media

planning and buying is by John Ayling Associates.

Partners BDDH has held the account since 1991.

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