Partners BDDH wins £1m above-the-line Parker pen account

Partners BDDH has won the £1 million Parker pen account. The

agency, which was appointed by Sanford UK without a pitch, will be

charged with relaunching Parker pens, backed by an increased spend.

Partners' appointment sees a return by the brand to above-the-line


A press and poster campaign is due to launch in February next year.

Neil Christie, the marketing director at Partners BDDH, said: "We are

delighted to have won this assignment. Parker is a famous brand with a

great advertising heritage and we look forward to building on that."

Parker has a rich advertising history thanks to work by Collett

Dickenson Pearce in the 70s. "Finishing school", the award-winning spot

created in 1975, featured Penelope Keith in a finishing school teaching

her charges "How to spend daddy's lovely money".

Media planning and buying is to be handled by Rocket.