Partners BDDH has won the £1 million Parker pen account. The
agency, which was appointed by Sanford UK without a pitch, will be
charged with relaunching Parker pens, backed by an increased spend.
Partners' appointment sees a return by the brand to above-the-line
advertising.
A press and poster campaign is due to launch in February next year.
Neil Christie, the marketing director at Partners BDDH, said: "We are
delighted to have won this assignment. Parker is a famous brand with a
great advertising heritage and we look forward to building on that."
Parker has a rich advertising history thanks to work by Collett
Dickenson Pearce in the 70s. "Finishing school", the award-winning spot
created in 1975, featured Penelope Keith in a finishing school teaching
her charges "How to spend daddy's lovely money".
Media planning and buying is to be handled by Rocket.
