Partners scoops Gossard account

Partners BDDH has scooped the Gossard and Berlei bra accounts

following Abbott Mead Vickers BBDO's resignation of the Gossard business

two weeks ago.

The agency will work hand-in-hand with the PR company Yellow Door after

Brian Duffy, the Gossard client, cited a desire to combine the two

disciplines to create a more cohesive marketing push than that seen in

recent years.

Partners's first work will be to launch the Gossard Superboost, which is

being positioned as the latest cleavage-enhancing product from the

underwear manufacturer. Work is expected to run in both TV and


The bra brands face stiff competition in a market that includes

Wonderbra, Playtex, Triumph and Pretty Polly.

Roger Preston, the chief executive of Gossard-Berlei, said: "Partners

BDDH and Yellow Door demonstrated an understanding of our brand and the

way the market is moving. Its integrated creative solutions are exciting

and we're looking forward to developing them with the team over the

coming weeks and months."

Nick Sykes, the group development director at Partners, added: "This is

a great appointment for us, and further demonstrates the benefits of

working in partnership with Yellow Door to produce integrated creative


AMV had held the Gossard account for eight years, during which time it

produced some provocative work for the brand. Last October the

Advertising Standards Authority ordered Gossard to pull down two posters

from its G-spot campaign that read: "Bring him to his knees" and "If

he's late, you can always start without him", after upholding 37