Partnership for Drug-Free Kids 'Real Help' by DDB California

Three PSAs highlight parents of teens suffering substance abuse

DDB California has crafted three pro bono ads for the Partnership for Drug-Free Kids.

Aimed at parents, each of the three videos shows a mom or dad confiding in a friend about a child's substance abuse — and receiving an awkward response. The PSAs then point the viewer to a website that offers answers.

"Opening up about drug abuse, even to a good friend, is an alienating experience," said Jonathan Byrne, creative director for DDB California. "Friends, normally quick with advice for more trivial matters, just don’t know how to help."

The ads were directed by two-time Academy Award winner Angus Wall. The ads include the new name and logo for the organization revealed several months ago.

Campaign credits

Client: Partnership for Drug-Free Kids
Agency: DDB California
Creative Director: Jonathan Byrne
Associate Creative Director: Tim Stier
Associate Creative Director: Todd Taber
Integrated Production Lead: Holly Jane Butler
Junior Integrated Producer: Adrian Hernandez
Freelance Print Producer: Agnes Arceo
New Business Lead: Kevin Wakefield
Integrated Project Manager: Nicki Krinsky
Director: Angus Wall
Executive Producer: Linda Carlson
Executive Producer: Angela Dorian
Editor: Austyn Daines
Producer: Leah Carnahan
Producer: Lusia Boryczko
Color: Paul Ciaccono
Color Assist: Chris Riley, Erik Rojas
Color Producer: Anna Vegezzi
Flame Lead: Matt Sousa
Flame Artists: Mikey Plescia, Enid Dalkoff
Online Lead: Dan Ellis
Online: Kevin Stokes
Online Assistant: Gabe Sanchez