Partnership to End Addiction urges connection through animated spot

The COVID-19 crisis is sparking another epidemic in the US: addiction. This PSA campaign from nonprofit Partnership to End Addiction, by agency DiMassimo Goldstein and virtual effects production agency Bonfire, uses animation to tell a poignant story about the disconnect that occurs between addicts and their loved ones. The spot is set to a track from The Lumineer's addiction-inspired album "III". 


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