Parts of conference agenda ’a waste of time’ delegates say

TV 97 could be the last TV industry conference for the advertising community, according to some disappointed delegates who felt that many crucial issues were not addressed last week.

TV 97 could be the last TV industry conference for the advertising

community, according to some disappointed delegates who felt that many

crucial issues were not addressed last week.



Martin Bowley, the managing director of Carlton UK Sales, described some

items on the conference agenda as ’a complete waste of time’.



’I found the positioning of the conference difficult because, although I

was flattered to hear ITV talked about so much in isolation, this does

not reflect the nature of the TV market any more.’



Bowley also criticised the line-up for being too narrow and

parochial.



’It was lacking the cutting edge of commercial effectiveness, there was

little mention of programming, of rights ownership, of digital TV or the

financing of TV. We should not be flying out to Monte Carlo to discuss

trading issues - those are debated regularly on a face-to-face basis at

home.’



Some delegates also hit out at the level of debate for some of the

sessions.



’People just will not talk honestly about the issues that really matter

to them,’ one marketing director complained.



Nick Manning, a partner at Manning Gottlieb Media, felt that the

conference was well worth attending, but agreed that some crucial issues

had been missed. ’It’s good to be able to lift your chin and look to the

horizon, but perhaps the horizon was too distant. There wasn’t enough

about developments such as digital, which are closer to home.’



Perspective, p20.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content