TV 97 could be the last TV industry conference for the advertising
community, according to some disappointed delegates who felt that many
crucial issues were not addressed last week.
Martin Bowley, the managing director of Carlton UK Sales, described some
items on the conference agenda as ’a complete waste of time’.
’I found the positioning of the conference difficult because, although I
was flattered to hear ITV talked about so much in isolation, this does
not reflect the nature of the TV market any more.’
Bowley also criticised the line-up for being too narrow and
’It was lacking the cutting edge of commercial effectiveness, there was
little mention of programming, of rights ownership, of digital TV or the
financing of TV. We should not be flying out to Monte Carlo to discuss
trading issues - those are debated regularly on a face-to-face basis at
Some delegates also hit out at the level of debate for some of the
’People just will not talk honestly about the issues that really matter
to them,’ one marketing director complained.
Nick Manning, a partner at Manning Gottlieb Media, felt that the
conference was well worth attending, but agreed that some crucial issues
had been missed. ’It’s good to be able to lift your chin and look to the
horizon, but perhaps the horizon was too distant. There wasn’t enough
about developments such as digital, which are closer to home.’