Genny Madeira, the sales and marketing director at Patrick Cox, is overseeing the pitch and is in conversations with agencies about a brief to develop the Patrick Cox brand. The work will kick off with an online campaign.
The brand currently does its advertising in-house and some of its previous campaigns have been controversial. In October last year, the brand was rapped by the Advertising Standards Authority for failing to respond to complaints about an ad showing a topless woman biting the leg of a man whose bare buttocks could be seen. The ad appeared in Harpers & Queen and Vogue.
In June 2003, a press ad for the Patrick Cox Wannabe shoe brand was banned by the advertising watchdog because it showed two men, wearing only jockstraps, in a provocative pose. The ad, which ran in the style magazine i-D, featured the bottom half of a woman dressed only in a pair of Patrick Cox shoes standing next to the men.
The Patrick Cox group has estimated annual sales of £40 million. The Canadian-born Cox set up his first shop near London's Sloane Square in 1991 and now owns 25 stores around the world.
Madeira admitted she was talking to agencies, but denied a review was taking place.