Patrick Venning

Marketing director

Pernod Ricard UK

Venning is a key force at Pernod Ricard: having occupied the marketing director position since 2012, his influence can now be seen across the business. A passionate advocate of young marketing talent, he has led the company’s entrepreneurship programme. He has also forged ahead with new digital initiatives, including the roll-out of an eCRM campaign across the portfolio. As a marketer who has worked at both Procter & Gamble and Unilever, he fervently believes in brand-building based on quality, heritage and authenticity. Despite the challenging economic climate, this is not a marketer you will see revert to heavy discounting at any cost.