Mark Patterson will put his directors Tim Irwin and James Jennings
in joint control of BJK&E Media when he jets off to run MindShare Japan
The 37-year-old managing director has accepted a job as chief executive
of the Tokyo agency and is scouting for accommodation for himself and
his wife, Daily Mail senior sales executive Sharron Telling.
MindShare in Japan - the world’s second biggest media market after the
US - has a staff of 60 handling billings of dollars 550 million for the
likes of Unilever, Kodak and IBM.
His successors, 38-year-old Irwin and 34-year-old Jennings, will take
over the running of BJK&E over the next couple of months.
Jennings joined BJK&E in 1993 and was promoted to the board two years
ago. Irwin, who has 17 years’ agency experience, came on board in
October to oversee the Mercedes business.
Patterson started out as a sales executive for More O’Ferrall in 1986.
He joined Ogilvy & Mather as a planner, rising to media group director
before joining BJK&E (then known as 20/20 Media) as deputy managing
Patterson said: ’Media is increasingly becoming an international game.
Some think London is the centre of the media universe - it is not.’