Paul Briginshaw and Malcolm Duffy to leave MCBD

LONDON - Paul Briginshaw and Malcolm Duffy, the Miles Calcraft Briginshaw Duffy creative partners, are to quit the agency at the end of the year.

Briginshaw and Duffy... to leave
Briginshaw and Duffy... to leave

Their departure will coincide with the end of their earn-out period following the 2005 deal that saw the Canadian marketing group Cossette take a 51 per cent stake in MCBD.

Briginshaw plans to pursue his interests in photography, while Duffy will concentrate on writing. Neither intends to return to the agency scene.

Danny Brooke-Taylor, who joined MCBD as a creative director from TBWA\London two years ago, will assume full control of the creative department.

Briginshaw said: "We have a good succession management in place and we feel it's the right time to let ourselves go."

The pair have worked together for almost 30 years. They left Abbott Mead Vickers BBDO in 1999 when they broke away to found MCBD along with two other AMV senior executives, Jeremy Miles and Helen Calcraft.

During their careers, which also included spells at Colman RSCG and Collett Dickenson Pearce, they produced high-profile work for Citroën, The Economist and the Metropolitan Police.

Briginshaw is looking to take further ad photography commissions. His work has already been used by HSBC and Rockport shoes.

Duffy hopes to establish himself either as a novelist or a screenplay writer.

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