Paul Cowan to quit RPM3 director post to launch company

Paul Cowan, managing director and co-founder of RPM3, is leaving the ad business.

Paul Cowan, managing director and co-founder of RPM3, is leaving

the ad business.

Cowan declined to give details about his plans for the future but

confirmed that he is looking to launch a company that is not advertising

related. He has been offered a non-executive directorship at RPM3, but

has not decided whether to accept it.

RPM3 is relaunching next March and it is expected to reposition as a

retail specialist. The agency’s principal clients are Courts and


Martin Butler, RPM3’s joint chief executive, will take over the

day-to-day running of the agency.

This year RPM3 lost two of its flagship accounts, Mitsubishi and

Somerfield, although the agency has recently been asked to repitch for

the supermarket retailer’s business.

Some redundancies have also been made. Among those who have left the

agency are Jo Smith, its former new-business director, Mary Cawley, who

ran the Somerfield account, and the senior creative, Tim Johnson.

Cowan was a founder of Cowan Kemsley Taylor in 1990, which merged with

Butler Lutos Sutton Wilkinson in 1997 to form RPM3. Before founding CKT,

Cowan worked at Saatchi & Saatchi for 12 years.

Cowan said: ’When we merged we set ourselves a target for bringing the

agency together and establishing a strong positioning for the


After two years and a great deal of change the agency is now poised for

growth. It is the right time to hand over the reins so I can pursue my

own ambitions.’


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