Paul Dyson joins MindShare as chair of the ATG

- MindShare has appointed Paul Dyson, a director at its WPP sister company Millward Brown, as the new chairman of its media consultancy unit, the Advanced Techniques Group.

- MindShare has appointed Paul Dyson, a director at its WPP sister company Millward Brown, as the new chairman of its media consultancy unit, the Advanced Techniques Group.

Dyson will be in charge of developing tools and systems to analyse the return on media investment in terms of sales and awareness.

In addition he will look to develop and expand the ATG operation into a worldwide unit within MindShare, whilst Alan Wilson continues to run the UK operation.





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