He joins Leo Burnett at the beginning of next month, while Vince Squibb,
his art director partner, will remain at Lowe Lintas.
Silburn will be one of five creative directors and will play a key role
in the management of the department.
He will report directly to Mark Tutssel and Nick Bell, the agency’s
joint executive creative directors, who are responsible for Silburn’s
’Hiring Paul was one of our easier decisions. He wasn’t short of options
and we’re delighted he’s coming to Leo Burnett,’ Bell said.
Silburn has spent the past four years at Lowes, where he has worked on
some of the agency’s key accounts, including Stella Artois, Olympus and
Scalextric. His ’it’s a boy thing’ campaign for the latter secured him a
Cannes Gold award last year.
Before that he was at Bartle Bogle Hegarty where he partnered Tiger
Savage on the Lynx Effect campaign for Elida Faberge.
Silburn also created the Levi’s ’Cut in the 60s’ press and poster
campaign and ’The Boss’ advertising for Hugo Boss.
’I’ve been thinking about making a move for about the past year and I’ve
talked to lots of people,’ Silburn explained. ’I eventually decided on
Leo Burnett because under Nick Brien, Nick and Mark, I think the agency
is on the up.
’The combination of writing and creative directing that the role offers
is the perfect blend and the obvious next step for me.’
Silburn’s final work for Lowes, a branding campaign for Weetabix (see
lead story on this page), is due to break this week.