Paul Simons backs mobile agency start-up

LONDON - The former agency chief Paul Simons is backing a start-up that will focus on developing mobile phones as an advertising medium.

Parrott and Miller... new agency
Parrott and Miller... new agency

The one-time Ogilvy & Mather chief executive and founder of Simons Palmer Denton Clemmow Johnson is one of four senior industry figures advising on the launch of Parrott & Miller. He will have no financial stake.

The venture is the brainchild of David Miller, the former managing director of Wieden & Kennedy Amsterdam, and Simon Parrott, a designer with Wolff Olins and Landor Associates, who has worked with Nokia for the past ten years.

The agency begins life with a blank client list. But Miller said: "Paul not only has lots of experience but can open up some doors for us."

The fledgling shop is looking to introduce innovative brands to a medium yet to be properly exploited by advertisers.

"We're not only creative but we understand brands," Miller added. "We want to help clients make mobile a key part of broader marketing campaigns. It's not that mainstream agencies can't do this, it's just that many choose not to do so in the current climate."

The agency, which has done a deal with a company to provide the technical back-up, said it was hopeful of announcing its first business win within the next two weeks.