In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder.
Wright will be responsible for ensuring that Omnicom Media Group UK provides the best digital products and offerings to all UK clients. His promotion is effective immediately.
Wright will report to Philippa Brown, the chief executive of Omnicom Media Group. She said: "Paul has made a significant impact on our business since his arrival. We are now looking forward to Paul applying his digital prowess across a broader base."
Wright said: "I am genuinely excited about the opportunities that lie ahead."