Most read: The Annual 2015
It's the most wonderful time of the year: Campaign's Annual. There's an awful lot of people to recognize, great work and turkeys – which we've helpfully listed out for you below – so we'll begin with editor Claire Beale's introduction to the yearbook of 2015.
So much happened but so little – so far – has really changed. For all the talk about fundamental shifts – from the return of the full-service agency to the demise of the "digital" label – the industry ended the year looking rather as it began.
So perhaps it’s not surprising that there’s a familiar air to some of the winners laid out in our Agency of the Year categories. Try as we might, we couldn’t find a better advertising agency – all round – than Adam & Eve/DDB, which had another storming year (though Grey was so, so close).
There's a lot to explore in the package, so here are the quick links to this year's bests:
- Advertising Agency of the Year 2015: Adam & Eve/DDB
- Media Agency of the Year 2015: the7stars
- Campaign of the Year 2015: Moneysupermarket.com "you're so Moneysupermarket"
- Media Network of the Year 2015: PHD
- Advertiser of the Year 2015: Channel 4
- Medium of the Year 2015: Channel 4
- Digital Innovation Agency of the Year 2015: R/GA London
- Customer Engagement Agency of the Year 2015: Proximity
- Production Company of the Year 2015: Somesuch
The Annual: Top 10s
Naturally, Protein World's "Are you beach body ready?" is there, but we must have missed Lil-Lets "TOWIE" by Leagas Delaney first time around.
Campaign is still cringing at this one featuring Ferne McCann and Lydia Bright from The Only Way Is Essex talking about a tampon in a nightclub toilet cubicle. With lines such as "It’s a grower, not a shower" and "This is nice and girthy, babes", it’s a mixture of dreadful acting and even worse innuendos. Forgive us for not going to SmartFit.com to find out how the action continues.
Here are the rest of the top 10s for your perusal:
- Top 10 TV and cinema ads of 2015
- Top 10 customer engagement ads of 2015
- Top 10 press ads of 2015
- Top 10 regional press ads of 2015
- Top 10 outdoor ads of 2015
- Top 10 digital innovations of 2015
- Top 10 radio ads of 2015
- Top 20 creative leaders of 2015
- Top 10 media buyers 2015
- Top 10 media planners 2015
- Top 10 commercial chiefs 2015
- Top 10 directors of 2015
- Top 10 planners of 2015
- Top 10 media suits 2015
- Top 10 advertising suits 2015
- Top 10 things to forget in 2015
- Top 10 lookalikes 2015
- Top 10 Bullmores 2015
Video: Top YouTube ads of 2015
Marketing's Shona Ghosh has the rundown of the UK's favourite YouTube videos of the year, and the list features two clips from Britain’s Got Talent, with the only advert making the cut (discounting trailers) was EA Sports spot for "Fifa 16".
One ad is surely not enough, so here's the YouTube playlist for the top trending ads (global) of the year.
Research: UK leads world in catch-up and online TV viewing, says Ofcom
UK TV viewers are among the world's most technologically advanced, suggests an Ofcom study that measures television viewing habits on different devices across countries, Campaign's Omar Oakes reports.
The regulator’s International Communications Report suggests 70% (31 million) of UK adults will watch TV using free-to-air catch-up services such as the BBC’s iPlayer, ITV Hub or All 4 this Christmas, putting the country ahead of the US, Japan, Australia, and all other European countries.
In the UK, 42% of households now own a TV connected to the internet, which is higher than any other country in the survey, except Spain.
Seven in 10 of those with a Smart TV are watching catch-up TV services, while 54% are using subscriptions services such as Netflix or Amazon Video Prime.
Revenue for online content is rising rapidly, the report says, with consumers and advertisers spending £908 million in 2014, up 43.9% from £631 million in 2013.
Read on for more information on how many people watch live TV (spoiler: the majority).
Head scratchers: Campaign's Christmas quiz 2015
Were you paying attention this year? Making the most of your Brand Republic group subscription and keeping up with all the latest news? Let's find out with Campaign's test on some of the biggest industry stories this year.
Compiled by Jonathan Shannon
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