Payments Council "simpler world" by Engine

The Payments Council, which comprises financial institutions and looks at payment mechanisms, has released an animated TV spot to promote the new Current Account Switch Service. The Engine agency Partners Andrews Aldridge created the campaign, which features animated animals and describes how easy it is to switch bank accounts through the new system. The work was written by Ross Newton, art directed by Richard Worrow and directed by Pierre & Bertrand through Not To Scale.