Payne and Cavers to leave Tequila amid management rejig

David Payne and Mike Cavers, Tequila Payne Stracey’s joint chairman and chief executive and creative director respectively, are to leave the agency at the end of the year amid an overhaul of the agency’s management.

David Payne and Mike Cavers, Tequila Payne Stracey’s joint chairman

and chief executive and creative director respectively, are to leave the

agency at the end of the year amid an overhaul of the agency’s

management.



Payne will continue to act as a consultant to the TBWA group after his

departure, but will spend the majority of his time concentrating on his

chairmanship of the Institute of Direct Marketing. Cavers has been

appointed by TBWA/H in Amsterdam, the joint venture between TBWA and

Hakuhodo, as the European creative director, integration, on Nissan.



The pair’s imminent departure leaves no gaps in Tequila as both have

been working jointly with partners. Tom Wass, the agency’s joint

chairman and chief executive, will continue to oversee the Tequila

network and its expansion and Sean Kinmount, the joint creative

director, will now have responsibility for the creative department.



Meanwhile, Ben Stephens, Tequila’s managing director, and Jane Asscher,

chief operating officer, will both move up to become joint chief

executives.



Taking their places are Adam Wylie, formerly the joint client services

director, and his counterpart, Sharon Heffernan. Joining the two in the

day-to-day UK management is Tim Bonnet, who becomes managing partner

from his current board director role.



Payne said: ’The IDM role is a significant one, so it seemed right to

step back from day-to-day operations. Hopefully, I will not be leaving a

gap on my departure, as the company has evolved since the merger.’



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