PayPal "New money for friends" by CP&B London

The latest global ad from PayPal has a similar style to last year's Super Bowl spot, which introduced the brand's "new money" positioning.

This film by Crispin Porter & Bogusky London focuses on the peer-to-peer payment function, a tool to settle up with family and friends. It first aired on Friday during Gogglebox.

Credits

Creative directors & creatives
Business director
Head of planning
Director of integrated production & producer
Head of business affairs
Operations director
Media agency
Digital, direct & social agency
Production company
Executive producers
Director
Producer
Post production
MPC
Music supervision
MAS
Sound design
Photography

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE