PayPal "Turkey dash 2017" by Crispin Porter & Bogusky

PayPal joined forces with Aardman and Channel 4 for a Christmas campaign raising money for eight UK charities.

The Turkey Dash saw eight CGI turkeys – one representing each charity – take part in an animated race powered by online donations. The more donations a charity received, the faster its turkey ran. The race took place on Friday evening during the ad break in Jamie Oliver’s Christmas special on Channel 4, and RNLI was the winning turkey. The Channel 4 partnership was brokered by Havas Media. 

Credits

Creative agency
Creative directors & creatives
Creative lead & head of tech
Creative lead & UX designer
Junior creative team
Head of design
Senior integrated producer
Business director
Account manager
Head of planning & planning director
Planner
Head of business affairs
PR director
Animation company
Director
Production manager
Executive producer
Media agency
Talent & entertainment agency
Client
UK CMO & head of consumer
Head of advertising and media
Head of consumer value proposition marketing
Head of EMEA brand marketing
Senior manager, value proposition marketing
Senior manager, co-marketing & partnerships
Senior manager, communications
Marketing manager, value proposition marketing
Social media lead
Marketing executive
Co-marketing & partnerships intern

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