AgencyCrispin Porter & Bogusky
PayPal joined forces with Aardman and Channel 4 for a Christmas campaign raising money for eight UK charities.
The Turkey Dash saw eight CGI turkeys – one representing each charity – take part in an animated race powered by online donations. The more donations a charity received, the faster its turkey ran. The race took place on Friday evening during the ad break in Jamie Oliver’s Christmas special on Channel 4, and RNLI was the winning turkey. The Channel 4 partnership was brokered by Havas Media.