PBS talks to shops before UK launch

Public Broadcasting Service, the American factual network, is speaking to creative and media agencies ahead of a campaign to accompany the launch of a UK PBS channel on 1 November.

Public Broadcasting Service: speaking to agencies ahead of UK launch on 1 November
Public Broadcasting Service: speaking to agencies ahead of UK launch on 1 November

Richard Kingsbury, the PBS UK general manager, is leading agency discussions alongside its head of PR and marketing, Rebecca Edwards.

As well as advertising, PBS is expected to drive deeper engagement with its content through media partnerships.

Programming on the UK channel will include shows such as the Ken Burns documentary Prohibition as well as regular strands such as NOVA and Frontline.

The UK channel is a joint venture between the Canada-born entrepreneur David Lyons and PBS's international arm, PBS Distribution.

In the US, PBS is predominately funded by donations and provides programming to more than 300 channels.