Youth agency PD3 is looking for ideas for unusual media stunts
after picking up the pounds 1 million ambient media brief for Sega
The agency is formulating campaigns for new Dreamcast software releases,
that will run in the UK, France, Germany and Spain.
PD3 partner Paul Tully said: ’The big 30-second advertisement is no
longer watched by the people we are targeting.We will be using
alternative communication to catch people like us and younger people
when they are out and about.’
He added: ’We are trying to get away from things like projecting images
on the Houses of Parliament. We want to develop more press stunts. It is
all about getting the brand talked about and winning PR.’
The agency has already started work for Sega Europe, using media
vehicles such as beer mats, flyers, stickers and take-away food
Tully said he would welcome approaches from media owners with
interesting ideas for stunts.
PD3 specialises in creating unconventional campaigns for youth brands,
working either directly for the client or its media agency. Its client
list includes The Guardian, BBC Choice and Rapture TV.
The agency was created last year by Paul Tully of Tully & Co and Dermot
McPartland, the former marketing and ad director of The Big Issue.