SectorGovernment / Non-profit
Social network for women Peanut has launched a Mother's Day spot showcasing women struggling to conceive.
Produced by an all-female crew, the video shows women as they discuss their issues with fertility, including miscarriages, IVF and the emotional impact of feeling excluded on Mother’s Day.
Each woman scrolls through #Mother’sDay on Instagram, before being told that the crew around them are also battling with infertility, including the director, Hannah Almond.
The work ends with the declaration: "Mother’s Day is for any stage of motherhood."