The cinema advertising sales operation has recruited the services of actor Ewan McGregor and Texas frontwoman Sharleen Spiteri to head up the fundraising drive for the benefit of two charities -- the Children's Hospice Association of Scotland and MediCinema.
As patron of both charities, McGregor has written and directed a cinema appeal for CHAS and provided a voiceover for the MediCinema appeal. Pearl & Dean will screen both commercials.
20th Century Fox will be donating a gala screening of McGregor's new film 'Down with Love' as a fundraiser for the initiative. Spiteri and McGregor will host.
The pair will also model two specially designed his and her T-shirts, which will be launched to the public in spring. Pearl & Dean's famous musical logo, 'Asteroid,' will be celebrated with a musical button badge, which will also be available in spring from selected retail outlets and cinema foyers.
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