Pearl & Dean hires new managing director

- Pearl & Dean has appointed Howard Warren as managing director following the promotion in December of Christine Costello to chief executive of SMG Out of Home.

- Pearl & Dean has appointed Howard Warren as managing director following the promotion in December of Christine Costello to chief executive of SMG Out of Home.

Warren will join the cinema advertising group from the outdoor company Primesight, where he is managing director. He will report directly to Christine Costello, whose new role encompasses the overseeing of both Primesight's and Pearl & Dean's businesses.

Costello said: "Howard brings a wealth of experience to the company, having previously worked within newspapers, in addition to his time at Primesight."

News of Warren's appointment coincides with the Cinema Advertising Association's announcement that cinema had the largest number of admissions last year for 26 years.

Admissions were up 3 per cent on the previous year at 142.5 million, while box office revenue rose 4 per cent to £628 million. Eight-six per cent of the UK population went to the cinema in 2000.

Last year was the year of big earning films, with 20 titles chalking up over £10 million at the UK box office, compared with just 13 the previous year. The three films which surpassed box office records included Toy Story 2, Gladiator and Chicken Run.

Debbie Chalet, the president of the CAA, said: "The range of films and the changing demography means that advertisers have more choice and can benefit from all types of audiences seeing their advertisement in an impactful, creative and memorable environment. 2001 is set to continue this upward trend with an extremely wide range of film releases, catering for all segments of the cinema audience."



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