Pearson buys into E-Pub.

Pearson Television has taken a 10.9 per cent share in E-Pub, the company behind online games site Uproar (www. uproar.co.uk).

Pearson Television has taken a 10.9 per cent share in E-Pub, the

company behind online games site Uproar (www. uproar.co.uk).



The partnership will initially see E-Pub develop internet games based

around familiar Pearson game show brands, which include Family Fortunes,

The Price is Right, Blankety Blank, Strike it Rich and Blockbusters. In

the long term, Pearson plans to use E-Pub’s online gaming expertise to

help it to create interactive versions of its programmes for digital

TV.



”We are the world’s number one in TV game shows, and this is a good way to

create value on the internet for our formats,” said Pearson TV’s digital

and online project manager Tom Evans. ”The unique selling point of our

game show formats is that people already know the rules. E-Pub has a great

infrastructure and it has savvy people. What we bring to the party is

games that people know, with trusted brand names and proven

playability.



”The bigger picture is, of course, digital TV. It could be that, in five

years’ time, interactivity on game shows will be the norm rather than the

exception. There is a strategic element for Pearson, in that we have a

need to add interactivity to our game shows one way or another. We need to

reinvent game shows and add features so that they appeal to new people. If

you look at the success of Who Wants To Be A Millionaire, it gets 18

million viewers and that’s just basic interactivity with phones.”