Pearson "Project Literacy: Daunting world" by FCB Inferno

Pearson and FCB Inferno continue their Project Literacy campaign by bringing to life some of the challenges faced by adults who struggle to read and write.

The agency partnered with advertising veteran Mark Denton to photograph and art direct images that show everyday objects such as detergent bottles, greeting cards and board games. But on closer inspection the images reveal a frightening twist, with messages explaining the challenges that even ordinary objects present for people who cannot read. The ads are based on real anecdotes from newly literate adults.