Peloton "It's you. That makes us" by Adam & Eve NYC

Peloton is promoting its membership offering with a campaign by Adam & Eve NYC.

The exercise bike and training brand is launching a TV ad on Friday (23 July) showing how those in its member community connect and support one another.

The 30-second spot was directed by Bassam Tariq and produced by Dennis Beier and Lisa Barnable at Pulse Films. The media agency was Horizon.

It will be supported by out-of-home and social media activations featuring Usain Bolt and other athletes.

Credits

Client
SVP head of global marketing and communications
SVP global creative
VP global strategic marketing
VP global creative operations
Senior director, advertising
Director strategic marketing
Senior strategic marketing manager, sports
Creative agency
Chief creative officer
Executive creative directors
Managing director
Head of production
Chief strategy officer
Senior strategist
Account manager
Executive producer
Senior producer
Integrated producer
Associate producer
Head of design
Senior designer
Media agency
Talent agency
Production company
Global president commercials and brand
Head of production
Director
Executive producer
Assistant editor
Post-production company
Head of production
Production supervisor
Senior producer
Associate producer
Colour
Senior producers
Colourist
Executive producer
Audio engineers

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