Peloton is promoting its membership offering with a campaign by Adam & Eve NYC.
The exercise bike and training brand is launching a TV ad on Friday (23 July) showing how those in its member community connect and support one another.
The 30-second spot was directed by Bassam Tariq and produced by Dennis Beier and Lisa Barnable at Pulse Films. The media agency was Horizon.
It will be supported by out-of-home and social media activations featuring Usain Bolt and other athletes.