The Pensions Regulator calls DM pitch

LONDON - The Pensions Regulator, which oversees work-based pension schemes in the UK, is looking for an agency to handle its direct marketing account.

Pensions...overseen by the Pensions Regulator
Pensions...overseen by the Pensions Regulator

The organisation requires an agency to provide strategic planning and creative executions for a number of direct marketing campaigns, with work being implemented across both the online and offline sector.

A number of agencies have been contacted regarding the business, with a shortlist of agencies to pitch for the business due to be drawn up towards the end of next month.

The successful agency will work on the account for an initial two-year period, with the possibility of extending the contract for a further two years.

The campaigns will look to target businesses of all sizes, informing them of the procedures put in to place by the 2008 Pensions Act, which require all companies to offer a qualifying workplace pension scheme, and register all eligible employees by 2012.

The work will look to ensure that companies understand what is now required of them, and highlight the threat that they will face should they not comply with the new rules.