The Pensions Regulator and Financial Conduct Authority "Bob" by M&C Saatchi

A new campaign from the pension and financial services regulators aims to grow awareness of pension scams and the tactics that scammers use by encouraging savers to visit the FCA's ScamSmart website.

The TV ad features Bob, with his wife Cathy, talking about how a scammer offering him a free pension review led to his 40 years of savings being stolen. This is interspersed with a man riding a jet ski with wild abandon. 

Targeting pension holders aged 45-65, the campaign includes TV, social, digital and radio.


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