Music website people- sound.com has laid the groundwork for its
pounds 10 million launch next month by hiring 24/7 Media UK to handle
The new-media sales agency expects an enthusiastic response from
advertisers targeting the site’s core user base of 15- to
’This is the perfect place to advertise music, videos, rock venues -
basically anything you see on MTV,’ said 24/7 sales director Mark
The website takes advantage of the controversial MP3 format, which
enables users to download CD-quality music onto their PCs. Manufacturers
are already producing portable MP3 players, allowing users to take music
straight off the web and into their homes.
The technology has caused concern in the music industry because some
sites offer pirated CD releases, either heavily discounted or free of
Peoplesound.com gets around this by carrying recordings of unsigned
All artists whose material is accepted will get pounds 100 cash and 50
per cent commission on sales. An in-house team grades the recordings to
ensure high quality.
Behind the site are Will Lovegrove, formerly the head of internet at
Ministry of Sound, and Martin Turner, who left as managing director of
CompuServe earlier this year. Gary Pitt, the former advertising manager
of nme.com, is business development manager.
’This will actually help the music industry,’ said Pitt. ’A&R men will
no longer have to trawl around dodgy pubs listening to crap bands. We’ll
have a chart of the most popular downloads.’
Each band has one track on the site. Users can then request MP3 files or
CDs of additional material. They can also put together compilations of
’We’ll cover every kind of music from underground jungle to classical,’
said Pitt, ’Quite apart from the potential for marketing youth products,
we can appeal to a broad range of advertisers.’
The company will spend pounds 10 million marketing the site over the
In-house creative director Paul Thurlowe will work alongside
Brixton-based media agency Just Media.
Pitt said the site was likely to have a huge audience: ’At the moment,
MP3 is the number one request on search engines, higher even than sex.’